LINE Official Account

LINE OA

LINE OA (LINE Official Account) is a LINE account specifically designed for businesses. It enables shops, organizations, and brands to communicate effectively with their customers. Businesses can send messages, promotions, coupons, images, videos, or broadcast updates directly to their followers. Additionally, LINE OA offers a wide range of marketing, sales, and customer service features that help elevate business operations in the digital space.

Recommended features for businesses

• Rich Menu (ริชเมนู) เมนูลัดทางรูปภาพที่แสดงบนหน้าแชท ช่วยให้ลูกค้าเข้าถึงข้อมูลสำคัญหรือลิงก์ต่างๆ ได้ง่าย
• Greeting Message is an automatic welcome message that is sent when someone adds your account as a friend.
• Auto-Reply Message is an automatic response set to reply based on specific keywords or designated time periods, helping to answer basic inquiries efficiently.
• Broadcast allows you to send messages, updates, or promotions to all your followers at once.
• Card-Based Messages present your products or services in a visually appealing, swipeable card format that captures attention and encourages interaction.
• Rich Video Message is a video that plays automatically when a customer opens the chat, helping to capture attention instantly.
• Coupon & Reward Cards allow you to create discount coupons or loyalty stamp cards to boost sales and encourage customer loyalty.

Why should businesses have a LINE Official Account (LINE OA)?

• Easily reach Thai customers — LINE is the most widely used chat app in Thailand, and having a LINE OA allows your business to connect with a large customer base.
• Communicate directly with customers — send messages, promotions, or important information quickly and directly to your audience.
• Build strong relationships — chatting, providing information, and offering support through the chat help create closeness and loyalty to your brand.
  Increase sales and close deals — use features like Rich Menu, Card Message, and Coupons to encourage purchase decisions, and chat directly to finalize sales instantly.
• Reduce admin workload — Auto-Reply and Chatbot features (when further developed) help automatically answer repetitive questions.
• Run personalized marketing — broadcast messages targeted to specific audience segments.